Tuesday, December 23, 2003

How the Internet Invented Howard Dean

From Wired: The biggest news of the political season has been the tale of this small-state governor who, with the help of Meetup.com and hundreds of bloggers, has elbowed his way into serious contention for his party's presidential nomination. As every alert citizen knows, Dean has used the Net to raise more money than any other Democratic candidate. He's also used it to organize thousands of volunteers who go door-to-door, write personal letters to likely voters, host meetings, and distribute flyers.
Naturally, bloggers everywhere are thrilled. Even those who hate the candidate love the way the campaign is being managed. The Internet remains the key engine of Dean's election bid and he has yet to merge his grassroots movement with the traditional Democratic power structure. "We fell into this by accident," Dean admits. "I wish I could tell you we were smart enough to figure this out. But the community taught us. They seized the initiative through Meetup. They built our organization for us before we had an organization."
The intersection of political analysis and Internet theory is a busy crossroad of cliche, where familiar rhetorical vehicles - decentralized authority, emergent leadership, empowered grass roots - create a ceaseless buzz. But the Dean organization has embraced this language of Web politics passionately.
Joi Ito, founder of Neoteny, a venture firm, and former chair of Infoseek Japan, has joined a group of technologists advising Dean (others include Ross Mayfield, Clay Shirky, and Lawrence Lessig, also a regular contributor to Wired). After looking at a paper Ito and some of his colleagues have been working on called "Emergent Democracy," I contact him to ask if he thinks there's a difference between an emergent leader and an old-fashioned political opportunist. What does it take to lead a smart mob? Ito emails back an odd metaphor: "You're not a leader, you're a place. You're like a park or a garden. If it's comfortable and cool, people are attracted. Deanspace is not really about Dean. It's about us."