Wednesday, January 14, 2004

"The post-broadcast culture is a democratization of media"

Dan Gillmor has posted a great short column on Democratizing the Media, and More. His distinction between broadcast culture and the emerging culture of digital networked media is right on. Here’s a taste:

“The broadcast culture assumes that most of us are "consumers" of mass media. We are merely receptacles for what Hollywood, the music industry and even our local daily newspaper decide we should view, hear or read.

The post-broadcast culture is a democratization of media, and it comes at things from the opposite stance. It says that anyone also can be a creator, not just a consumer. There's a world of difference.”

The discussion section that follows the column is also quite good – throwing a few useful and cautionary notes into Gillmor’s rather rose-colored sketch. Still, it seems to me these critical voices help illustrate Gillmor’s larger point about the rich democratizing potential of network culture, even if many of the specific critical points they make are important, too.