The Future of Men

The phenomenon of the ultra-groomed metrosexual man, such as David Beckham, 30, is over.

Now men have to be ubersexual — more macho but still in touch with their feminine side, like Jamie Oliver, 30.

"The descriptor 'uber' was chosen because it means the best, the greatest. Ubersexuals are the most attractive (not just physically), most dynamic, and most compelling men of their generations. They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life.—Marian Salzman, "The Future of Men," Palgrave Macmillan, September 16, 2005"