Lee-Roy Chetty began his career in advertising at Ogilvy Cape Town, working as a digital strategist on some of South Africa’s biggest and most loved brands. He holds a masters degree in media studies from the University of Cape Town and the University of Massachusetts, Amherst. A two-time recipient of the National Research Fund Scholarship, he is currently completing his PhD at UCT and an economics degree with Unisa. He is the author of Imagining Web 3.0 and the science, media and technology contributing editor with Radio 2000. He was recently selected by the United Nations as one of 70 young global shapers to form a UN think tank in Geneva, Switzerland researching opportunities and challenges in a world of seven billion people.