The new ads for Facebook Home are propaganda clips. Transforming vice into virtue, they’re social engineering spectacles that use aesthetic tricks to disguise the profound ethical issues at stake. This isn’t an academic concern: Zuckerberg’s vision (as portrayed by the ads) is being widely embraced — if the very recent milestone of half a million installations is anything to go by.
Let’s face it: Technology and etiquette have been colliding for some time now, and things have finally boiled over if the recent spate of media criticisms is anything to go by. There’s the voicemail, not to be left unless you’re “dying.” There’s the e-mail signoff that we need to “kill.” And then there’s the observation that what was once normal — like asking someone for directions — is now considered “uncivilized.”
For the past few weeks, my six-year-old daughter has been obsessed with Selena Gomez reprising her role as Alex Russo on the Disney show Wizards of Waverly Place. Like many of her friends, Rory has seen every episode of Wizards and religiously listens to Selena's music.
Yet for all the efficiencies these do engines may provide, they may also carry a significant risk. Evan Selinger, a fellow at the Institute for Ethics and Emerging Technologies, argues that less friction in our lives may “render us more vulnerable to being automatic,” and eliminate crucial opportunities for moral deliberation. “The digital servant becomes the digital overlord, and we don’t even recognize it.”
My grandfather died on Halloween. Thanks to Hurricane Sandy, none of the New York family members could attend the funeral in Massachusetts. Fortunately, another option became available: The ceremony was streamed online, and so my wife, daughter and I gathered around a laptop in our living room to watch the live webcast.
Apple’s Siri commercials promise a perfectly anthropomorphized digital assistant; a virtual, voice recognition secretary programmed to serve every scheduling and questioning whim by celebrity and average citizen alike.
Advances in biotechnology, nanotechnology, and nuclear energy have turned society into what Dutch ethicist Ibo van de Poel calls a large-scale laboratory for experimenting with the unforeseen consequences of new technologies.
Earlier this year, controversy surrounded ultrasound legislation in Texas, Virginia, North Carolina, Texas, and Idaho. Lost in the critical commentaries on abuses of patients’ and physicians’ rights was concern over a fundamental violation of liberty. This issue hasn’t gone away, even though sonogram coverage isn’t currently grabbing headlines.