This past month, IBM’s Jeopardy-winning AI Watson furthered its medical career with new jobs that could significantly disrupt healthcare and permanently shift pharmaceutical marketing practices. That might seem dramatic given Watson’s humble start as a game show contestant. But ever since it (I keep struggling to not say “he”) trounced the world’s best Jeopardy players, I’ve followed its rapid progress from Alex Trebek’s stage through medical education and now into gainful employment. With each step, I’ve become increasingly convinced that Watson and systems like it will drive or at least facilitate fundamental changes in healthcare—and healthcare marketing. So how might we respond?

So this year, I and many of my friends are turning 30. And don’t think people aren’t noticing. This month and next month alone, three close friends will mark the birthday. And this has brought on the inevitable anxiety about aging, getting older, leaving youthful days behind, and various other manifestations of ageist bullshit that, thankfully, is being driven further and further out of our culture with each new development in antiaging medicine, and each fresh take on what it means to mark birthdays in a transhuman era.

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Over the past month, I’ve become obsessed with reading about limb lengthening surgery.

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