Dr. Addy brings to SEED a distinguished professional career marked by innovation and entrepreneurship in corporate and start-up environments spanning multiple sectors. He founded and has served as chief executive of Plebys International LLC, a California-based enterprise development company targeting underserved markets worldwide. Until 2009 Dr. Addy was also president and CEO of WaterHealth International, Inc, a Plebys venture with a mission to develop and provide systems and services for delivering affordable potable water to rural and urban communities in developing economies. Prior to Plebys, Tralance was International Vice President at Johnson & Johnson, as well as Worldwide President of a market-leading global subsidiary that he co-founded, and Vice President of R&D for Johnson & Johnson Medical, Inc.
He earned BA and BS degrees in chemistry and engineering from Swarthmore College, and MS and PhD degrees in engineering from the University of Massachusetts at Amherst. Tralance is a Fellow of the American Institute of Medical and Biological Engineering. He has served on many business and civic boards, including the Board of Managers of Swarthmore College and the Advisory Board of the Center for Sustainable Enterprise at the Kenan-Flagler Business School at the University of North Carolina.