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IEET > Rights > Economic > Life > Access > Innovation > Vision

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How design persuades us to give up ‘big data’



Big Data

Financial Times

Posted: Dec 27, 2012


“Business is struggling to cope with an avalanche of valuable information from ‘big data’. Ravi Mattu, FT business life editor, talks to eBay and the designer of the iPhone about using good design to persuade consumers to give up their data and the benefits that brings.” - FT


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