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IEET > Security > Resilience > Vision > Technoprogressivism

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Beware Online “Filter Bubbles”

Eli Pariser

Posted: May 25, 2011

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.

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COMMENTS

Andrew • arizona • May 29, 2011

Facebook is making Edward Bernays dance in his grave. I 'like' the concept of democracy being a responsibility to listen to each other rather than just an opportunity to rate available choices. In the book 'Smile or Die: The Tyrany of Positive Thinking', Barbara Ehrenreich warns that when optimism supplants realism as the dominant cultural paradigm, the result is a happy mass delusion that leaves us incapable of dealing with real life. In a way, I relate the filter bubble to the current poll question "are we living in a simulation?". Whether the behavior of elemental particles in the universe is the product of computation or natural force seems less interesting to me than whether the data stream that our brains use to create meaning and relevance is being managed for a commercial purpose. Thank you so much for revealing this.

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