Institute for Ethics and Emerging Technologies

The IEET is a 501(c)3 non-profit, tax-exempt organization registered in the State of Connecticut in the United States. Please give as you are able, and help support our work for a brighter future.

Search the IEET
Subscribe and Contribute to:

Technoprogressive? BioConservative? Huh?
Quick overview of biopolitical points of view

whats new at ieet

What you need to know about CRISPR

Brain Implant Allows Paralyzed Man to Feel Objects With a Prosthetic Limb

Technology hasn’t changed love. Here’s why

Why Non-Natural Moral Realism is Better than Divine Command Theory

IEET Affiliate Scholar Steve Fuller Publishes New Article in The Telegraph on AI

Can we build AI without losing control over it?

ieet books

Philosophical Ethics: Theory and Practice
John G Messerly


rms on 'Can we build AI without losing control over it?' (Oct 24, 2016)

spud100 on 'For the unexpected innovations, look where you'd rather not' (Oct 22, 2016)

spud100 on 'Have you ever inspired the greatest villain in history? I did, apparently' (Oct 22, 2016)

RJP8915 on 'Brexit for Transhumanists: A Parable for Getting What You Wish For' (Oct 21, 2016)

instamatic on 'What democracy’s future shouldn’t be' (Oct 20, 2016)

instamatic on 'Is the internet killing democracy?' (Oct 17, 2016)

RJP8915 on 'The Ethics of a Simulated Universe' (Oct 17, 2016)

Subscribe to IEET News Lists

Daily News Feed

Longevity Dividend List

Catastrophic Risks List

Biopolitics of Popular Culture List

Technoprogressive List

Trans-Spirit List


Enframing the Flesh: Heidegger, Transhumanism, and the Body as “Standing Reserve”

Moral Enhancement and Political Realism

Intelligent Technologies and Lost Life

Hottest Articles of the Last Month

Here’s Why The IoT Is Already Bigger Than You Realize
Sep 26, 2016
(5994) Hits
(1) Comments

IEET Fellow Stefan Sorgner to discuss most recent monograph with theologian Prof. Friedrich Graf
Oct 3, 2016
(4115) Hits
(0) Comments

Space Exploration, Alien Life, and the Future of Humanity
Oct 4, 2016
(4025) Hits
(1) Comments

Blockchain Fintech: Programmable Risk and Securities as a Service
Oct 22, 2016
(3687) Hits
(0) Comments

IEET > Life > Vision > Futurism > Fellows > Evan Selinger

Print Email permalink (0) Comments (2941) Hits •  subscribe Share on facebook Stumble This submit to reddit submit to digg

What Sci-Fi Can Teach Us About the Present and Future of Information

Evan Selinger
By Evan Selinger

Posted: Jan 25, 2013

Combine growing attachment to smartphones with advances in cutting-edge goggles (think Google Glass), and what do you get? Acceptance of augmented reality (AR), which supposedly became ready for "prime time" last year. With the technology out of the incubator and in our living rooms, Silicon Valley's mouthpieces are becoming increasingly comfortable generating hype about the exciting new world it will create. Get ready, they say, for a "more information-rich, more navigable, more interesting, more fun" existence.

Equating more with better is an old advertising trick. The message is so deeply burrowed in our psyches that it sounds less like Madison Avenue and more like an ancestral call. Is it shallow? Yes. Is it easy to pick apart in academic discussions and stern parental lectures? Sure. Does it reek of the idealistic Internet coverage that we've been long bombarded with? Absolutely! But, let's face it. The ideal wouldn't persist if it didn't work. We're suckers for the supersized.

Persuasive jingles need desirable products, or at least evocative references to them. According to one article, AR will improve urban exploration, museums visits, shopping, our experiences of travel and history, customer service, safety and rescue operations, and home decoration. Another suggests AR can breathe new life into reading by adding "great depth and additional understanding to the narrative". AR cooking, gaming, andautomobiles are targeted too, as is the hallmark of human uniqueness:our mind.

Click Here to

Evan Selinger is Associate Professor of Philosophy and MAGIC Center Head of Research Communications, Community & Ethics, both at Rochester Institute of Technology. Evan publishes extensively in the areas of philosophy of technology, privacy, and ethics/policy of science and technology. To enhance public debate about ethics, Evan regularly supplements his peer-reviewed scholarship with outreach articles in places like The AtlanticWiredSlateForbes,The Wall Street Journal, and The Nation.
Print Email permalink (0) Comments (2942) Hits •  subscribe Share on facebook Stumble This submit to reddit submit to digg


YOUR COMMENT (IEET's comment policy)

Login or Register to post a comment.

Next entry: Primary education variables in the Developing world

Previous entry: Innovation for job creation


RSSIEET Blog | email list | newsletter |
The IEET is a 501(c)3 non-profit, tax-exempt organization registered in the State of Connecticut in the United States.

East Coast Contact: Executive Director, Dr. James J. Hughes,
56 Daleville School Rd., Willington CT 06279 USA 
Email: director @     phone: 860-428-1837

West Coast Contact: Managing Director, Hank Pellissier
425 Moraga Avenue, Piedmont, CA 94611
Email: hank @