Institute for Ethics and Emerging Technologies






The IEET is a 501(c)3 non-profit, tax-exempt organization registered in the State of Connecticut in the United States. Please give as you are able, and help support our work for a brighter future.


Search the IEET
Subscribe and Contribute to:


Technoprogressive? BioConservative? Huh?
Quick overview of biopolitical points of view




whats new at ieet

How SETI Will Understand Messages Broadcast by an Alien Intelligence

Philosophy versus Science versus Politics

Rethinking Work - Wasting Half of our Waking Lives is Terrible

How Steady Can Wind Power Blow?

This New Telescope Might Show Us the Beginning of the Universe

A Rawlsian Approach to Intoxicated Consent to Sex?


ieet books

The End of the Beginning: Life, Society and Economy on the Brink of the Singularity
Author
Ben Goertzel


comments

Darin Robbins on 'Transhumanism: there are [at least] ten different philosophical categories; which one(s) are you?' (Sep 2, 2015)

Giulio Prisco on 'The Political Voice of a Transhumanist - An Interview with Presidential Candidate Zoltan Istvan' (Sep 2, 2015)

Steve Fuller on 'The Political Voice of a Transhumanist - An Interview with Presidential Candidate Zoltan Istvan' (Sep 2, 2015)

dobermanmac on 'The Political Voice of a Transhumanist - An Interview with Presidential Candidate Zoltan Istvan' (Sep 2, 2015)

micahredding on 'The Political Voice of a Transhumanist - An Interview with Presidential Candidate Zoltan Istvan' (Sep 1, 2015)

Lincoln Cannon on 'The Political Voice of a Transhumanist - An Interview with Presidential Candidate Zoltan Istvan' (Sep 1, 2015)

Laurence Hitterdale on 'Would AI and Aliens be Moral in a Godless Universe?' (Aug 31, 2015)







Subscribe to IEET News Lists

Daily News Feed

Longevity Dividend List

Catastrophic Risks List

Biopolitics of Popular Culture List

Technoprogressive List

Trans-Spirit List



JET

Enframing the Flesh: Heidegger, Transhumanism, and the Body as “Standing Reserve”

Moral Enhancement and Political Realism

Intelligent Technologies and Lost Life

Hottest Articles of the Last Month


ETER9: The Social Network That Turns Your Personality Into an Immortal Artificial Intelligence
Aug 30, 2015
(8463) Hits
(0) Comments

8 Craziest Mega-Engineering Projects We Could Use to Rework the Earth
Aug 13, 2015
(6003) Hits
(0) Comments

Free Will, Buddhism, and Mindfulness Meditation - interview with Terry Hyland
Aug 8, 2015
(5553) Hits
(0) Comments

Starting from Scratch: The Basic Building Blocks of AI
Aug 23, 2015
(5463) Hits
(0) Comments



IEET > Rights > Privacy > Life > Access > Vision > Sociology > Fellows > Evan Selinger

Print Email permalink (0) Comments (2258) Hits •  subscribe Share on facebook Stumble This submit to reddit submit to digg


Facebook Home Propaganda Makes Selfishness Contagious


Evan Selinger
By Evan Selinger
WIRED

Posted: Apr 22, 2013

The new ads for Facebook Home are propaganda clips. Transforming vice into virtue, they’re social engineering spectacles that use aesthetic tricks to disguise the profound ethical issues at stake. This isn’t an academic concern: Zuckerberg’s vision (as portrayed by the ads) is being widely embraced — if the very recent milestone of half a million installations is anything to go by.

Critics have already commented on how the ads exploit our weakness for escapist fantasy so we can feel good about avoiding conversation and losing touch with our physical surroundings. And they’ve called out Zuckerberg’s hypocrisy: “Isn’t the whole point of Facebook supposed to be that it’s a place to keep up with, you know, family members? So much for all that high-minded talk about connecting people.”

However, the dismissive reviews miss an even deeper and more consequential point about the messages conveyed by the ads: that to be cool, worthy of admiration and emulation, we need to be egocentric. We need to care more about our own happiness than our responsibilities towards others.

Let’s examine the most egregious Facebook ad of them all: “Dinner” (in the video above). On the surface, it portrays an intergenerational family meal where a young woman escapes from the dreariness of her older relative’s boring cat talk by surreptitiously turning away from the feast and instead feasting her eyes on Facebook Home. With a digital nod to the analog “Calgon, Take Me Away” commercials, the young woman is automatically, frictionlessly transported to a better place: full of enchanting rock music, ballerinas, and snowball fights.

But let’s break Zuckerberg’s spell and shift our focus away from Selfish Girl. Think off-camera and outside the egocentric perspective framed by the ad. Reflect instead on the people surrounding her.

Click Here to read more...


Evan Selinger is Associate Professor of Philosophy and MAGIC Center Head of Research Communications, Community & Ethics, both at Rochester Institute of Technology. Evan publishes extensively in the areas of philosophy of technology, privacy, and ethics/policy of science and technology. To enhance public debate about ethics, Evan regularly supplements his peer-reviewed scholarship with outreach articles in places like The AtlanticWiredSlateForbes,The Wall Street Journal, and The Nation.
Print Email permalink (0) Comments (2259) Hits •  subscribe Share on facebook Stumble This submit to reddit submit to digg


COMMENTS


YOUR COMMENT (IEET's comment policy)

Login or Register to post a comment.

Next entry: Is there a Case for Robot Slaves?

Previous entry: The Terror of Real Time

HOME | ABOUT | FELLOWS | STAFF | EVENTS | SUPPORT  | CONTACT US
SECURING THE FUTURE | LONGER HEALTHIER LIFE | RIGHTS OF THE PERSON | ENVISIONING THE FUTURE
CYBORG BUDDHA PROJECT | AFRICAN FUTURES PROJECT | JOURNAL OF EVOLUTION AND TECHNOLOGY

RSSIEET Blog | email list | newsletter |
The IEET is a 501(c)3 non-profit, tax-exempt organization registered in the State of Connecticut in the United States.

Contact: Executive Director, Dr. James J. Hughes,
56 Daleville School Rd., Willington CT 06279 USA 
Email: director @ ieet.org     phone: 860-297-2376