John Marshall Roberts is a bestselling author, social scientist, and CEO of Worldview Learning. He has crafted his career around converting corporations and communicating with cynics. Through strategic communications and values-based messaging, John helps leaders develop the empathy skills required to inspire common vision for causes that matter. His recent book Igniting Inspiration: A Persuasion Manual for Visionaries draws on his knowledge of systems theory and developmental psychology to enable socially conscious marketers, business leaders, and activists to win over objectors and inspire radical collaboration.


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