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Tom Guarriello

Tom Guarriello was born in The Bronx at the beginning of the Baby Boom. He received his Bachelor’s and Master’s degrees in psychology from the University of Dayton and earned a doctorate in clinical psychology from Duquesne University.

Tom specializes in helping individuals and organizations develop the creative ideas, innovative methods and customer-focused products needed to succeed in rapidly changing environments. He co-founded TrueTalk Consulting with Peggy Kelston in 1994. The firm focuses on enhancing organizational creativity by strengthening social systems. Tom has been fascinated with the social/psychological impact of technology since spearheading his first IT project in 1981. He has authored The TrueTalk Blog since 2004. In 2006, he was invited by YouTube founders Chad Hurley and Steve Chen to be one of five members of the inaugural YouTube Community Council and became Twitter member #13,512 (@tomguarriello). Tom has worked with a wide variety of companies (from Victoria’s Secret to Harvard Business Review) in the apparel retail, publishing, insurance, health care, transportation, and communication industries. In late 2009, Tom was invited to become a faculty member in the newly launched Masters In Branding program at New York’s School of Visual Arts. He currently teaches “The Meaning of Branded Objects,” a course in the psychology of branding from an experiential standpoint.

Tom lives in Princeton, New Jersey with Karen, his wife.