Social intelligence is the capacity to effectively negotiate complex social relationships and environments. Psychologist Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines humans. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change.
The original definition by Edward Thorndike in 1920 is "the ability to understand and manage men and women, boys and girls, to act wisely in human relations". It is equivalent to interpersonal intelligence, one of the types of intelligence identified in Howard Gardner's Theory of Multiple Intelligences, and closely related to theory of mind.[citation needed] Some authors have restricted the definition to deal only with knowledge of social situations, perhaps more properly called social cognition or social marketing intelligence, as it pertains to trending socio-psychological advertising and marketing strategies and tactics. According to Sean Foleno, social intelligence is a person’s competence to understand his or her environment optimally and react appropriately for socially successful conduct.
Companies including Gatorade and Dell are turning to technology to take advantage of what's being said about them on Twitter and Facebook. A look at the options facing business leaders debating between inexpensive listening tools and more pricey data mining software. (Source: Bloomberg)
Social intelligence is the capacity to effectively negotiate complex social relationships and environments. Psychologist Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines humans. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change.
The original definition by Edward Thorndike in 1920 is "the ability to understand and manage men and women, boys and girls, to act wisely in human relations". It is equivalent to interpersonal intelligence, one of the types of intelligence identified in Howard Gardner's Theory of Multiple Intelligences, and closely related to theory of mind.[citation needed] Some authors have restricted the definition to deal only with knowledge of social situations, perhaps more properly called social cognition or social marketing intelligence, as it pertains to trending socio-psychological advertising and marketing strategies and tactics. According to Sean Foleno, social intelligence is a person’s competence to understand his or her environment optimally and react appropriately for socially successful conduct.
http://www.bloomberg.com/video/70966082-data-mining-twitter-facebook-and-beyond.html