Many people today would say that you are the things you like: what clothes you wear, which car you drive, what type of coffee you drink, which bands you listen to. But when you really think about it, all those things are just the stuff you buy. Companies just encourage us to “express ourselves” through our purchase decisions, so we get emotionally attached to their products and buy more stuff.

[Listen Here]

Many people today would say that you are the things you like: what clothes you wear, which car you drive, what type of coffee you drink, which bands you listen to. But when you really think about it, all those things are just the stuff you buy. Companies just encourage us to “express ourselves” through our purchase decisions, so we get emotionally attached to their products and buy more stuff.

[Listen Here]

http://futurethinkers.org/what-make-you-you-individuality-borg/