IEET Fellow Douglas Rushkoff is featured in PBS's "Generation Like" published on Feb 18, 2014.

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

IEET Fellow Douglas Rushkoff is featured in PBS's "Generation Like" published on Feb 18, 2014.

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

http://www.pbs.org/wgbh/pages/frontline/generation-like/