Did Horse_ebooks Show Us that SPAM is the Web's Native Artform?

2013-10-21 00:00:00

In this video, published on Oct 16, 2013 Mike Rugnetta talks about how important it is for many people to psychologically connect with, or enjoy computer generated personalities, yes, even over twitter.

Horse_ebooks was a twitter spambot par excellence. It was algorithmic assembled poetry. It was the soul in the machine. But we recently learned that for the past few years horse_ebooks was in fact human authored, by a Buzzfeed writer, no less! And that made us angry. Why? Because when it was computer created, horse_ebooks was, as strange as this sounds, nearly perfect SPAM. It was SPAM that grabbed our attention, that gave us the joy of meaningful nonsense and, most importantly, we chose to participate in its ridiculousness. And that was its art. Horse_eBooks had perfected the art of SPAM!!!



In this video, published on Oct 16, 2013 Mike Rugnetta talks about how important it is for many people to psychologically connect with, or enjoy computer generated personalities, yes, even over twitter.

Horse_ebooks was a twitter spambot par excellence. It was algorithmic assembled poetry. It was the soul in the machine. But we recently learned that for the past few years horse_ebooks was in fact human authored, by a Buzzfeed writer, no less! And that made us angry. Why? Because when it was computer created, horse_ebooks was, as strange as this sounds, nearly perfect SPAM. It was SPAM that grabbed our attention, that gave us the joy of meaningful nonsense and, most importantly, we chose to participate in its ridiculousness. And that was its art. Horse_eBooks had perfected the art of SPAM!!!



http://www.youtube.com/watch?v=fQsq9gCit9Yfeature=c4-overview-vllist=PL69BD06CC757E1D61