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On The Terror of Modern Time

Over the course of 20 years, 15 books, and countless speeches and articles, the famed media theorist has established quite a following among technophiles. But while his past books warned about the perils and responsibilities of digital citizenship, his latest book—“Present Shock: When Everything Happens Now”—is all about time. More specifically, it’s about how people are ruining their lives by approaching time in unhealthy ways.

Sound a bit heady? Don’t worry. To slow things down a bit, we took Mr. Rushkoff to Sutton Clocks, a sales and repair shop for antique timepieces on the Upper East Side. There, amidst the ticks and tocks, Mr. Rushkoff told us how misunderstanding time can cripple a workforce and tempt you to make dumb decisions.




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