Equating more with better is an old advertising trick. The message is so deeply burrowed in our psyches that it sounds less like Madison Avenue and more like an ancestral call. Is it shallow? Yes. Is it easy to pick apart in academic discussions and stern parental lectures? Sure. Does it reek of the idealistic Internet coverage that we've been long bombarded with? Absolutely! But, let's face it. The ideal wouldn't persist if it didn't work. We're suckers for the supersized.

Persuasive jingles need desirable products, or at least evocative references to them. According to one article, AR will improve urban exploration, museums visits, shopping, our experiences of travel and history, customer service, safety and rescue operations, and home decoration. Another suggests AR can breathe new life into reading by adding "great depth and additional understanding to the narrative". AR cooking, gaming, andautomobiles are targeted too, as is the hallmark of human uniqueness:our mind.



Click Here to read more...