If my warning rings hollow and you believe—like a writer over at Wired does—that the app is a valid “last resort,” keep in mind Romantimatic offers its own recommendation. It comes loaded with a single but highly revealing “pro-tip”: “Maybe don’t mention that you’re using an app to remind you to express your affection.”

Nothing says ‘here are my deepest and most sincere feelings’ like a warning label highlighting the scheduled and mechanical nature of ‘your’ sentiments! So perhaps also you shouldn’t use the pre-set message that contradicts it and states: “My phone told me I should tell you that I love you.”

If you’re in my corner, on the other hand, and find the service morally suspect, be heartened by the fact that we’re not alone. Others are also off-put by the digital ventriloquism. They see it as a romance killer and a test for “failed human beings.” They wonder whether such a shallow service is a spoof, art house project, or prank. Over at Elle, the gendered assessment renders a clear verdict: Guys deserve more credit than being viewed as so oblivious that they need an app that prompts them to say nice things.   

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