But let’s take a concrete example. Instead of doing the professorial pontification thing we tech philosophers are sometimes wont to do, I talked to the makers of BroApp, a “clever relationship wingman” (their words) that sends “automated daily text messages” to your significant other. It offers the promise of “maximizing” romantic connection through “seamless relationship outsourcing.”

​Now, it’s perfectly possible that this app is a parody (the promovideo includes bitcoin creator Satoshi Nakamoto and feminist voice Germaine Greer among the demo contacts), and its creators “James” and “Tom” didn’t share their last names with me. But my 29-year-old interlocutors — one who apparently has a degree in Engineering and Mathematics, the other in Design and Applied Finance — had clearly thought deeply about why relationship management tools are socially desirable and will be increasingly integrated into our everyday lives.

Drawn here and shared with permission is their rationale, which I believe goes beyond just this one app. So even if it’s a parody (indeed, sadly “we can’t tell”), it captures a real automation-app trend and widely held convictions in the tech community we need to pay attention to.

First, some quick background on how BroApp works: It not only sends scheduled texts, but comes preloaded with 12 messages to help users get started. The developers also took steps to conceal the automation going on behind the scenes; in places designated “no bro zones,” the app is automatically disabled. (After all, the jig is up if your girlfriend received an automatic text from you while you’re at her place.) The app even has a rating system that lowers the risk of the same message being sent too frequently.

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