The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens -- around the size of a mobile phone display -- also have rechargeable batteries.
The chip technology used to store the video -- described as similar to that used in singing greeting cards -- is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.
- Screen uses liquid crystal display (LCD) technology
- Each is 2.7mm thick with 320x240 resolution
- Can store 40mins of video
- Battery can be recharged via mini-USB
- Rechargeable battery lasts up to 70 mins
- Developed by LA-firm Americhip
This remarkable development is the sort of apparently small thing that generates a moderate amount of notice when it happens, but after that will quickly be taken for granted. Yet, it's also straight out of a science fiction story.
Imagine telling your grandmother 30 years ago, or even your mother 10 years ago, that in your lifetime you'd be able to watch video in magazines. Amazing but true.
(Hat tip to Kurzweil AI)