Institute for Ethics and Emerging Technologies


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Present Shock


February 16, 2013

Douglas Rushkoff has been an authority on the intersection of technology and culture since before the word “google” was anything more than baby talk. He predicted the coming centrality of the Internet (CYBERIA, 1992 – a book initially canceled by a publisher who feared the net would be over by the time it came out); he coined the terms “viral media” (MEDIA VIRUS, 1994) and “social currency” (Upside Magazine, 1996); he forecasted the collapse of the dotcom bubble (SXSW, 1997) and the most recent recession in a 2004 column that later became his book, LIFE INC; he even inspired today’s code literacy movement (PROGRAM OR BE PROGRAMMED, 2010). He is the author of a total of twelve bestsellers (translated to over thirty languages), the host of three award-winning documentaries, an award-winning educator and frequent media commentator.


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