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Rise of the Planet of the Apes and Enhancement



Filmmaker Interview


Posted: Aug 6, 2011

IEET Program Director Kyle Munkittrick interviewed director Rupert Wyatt, and stars Andy Serkis and James Franco, about the ethics of cognitive enhancement and animal uplift in the film Rise of the Planet of the Apes.


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COMMENTS


Hello,
My name is Amy Sharman and I represent Deschutes Brewery, whose flagship beer, Mirror Pond Pale Ale, is featured in Rise of Planet of the Apes about 3/4 of the way through the film. I realize this is a long shot, but I am trying to figure out who decided to put our beer in the film as we did NOT pay for a product placement....and I would like to contact them regarding a possible sponsorship deal. Given I am not part of the entertainment industry I am finding it a bit difficult to find emails/phone numbers of people who worked on the film. Seeing as you seem to be an industry insider, if you could give me a hint as who to contact it would be much appreciated.




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