Printed: 2020-08-11

Institute for Ethics and Emerging Technologies





IEET Link: https://ieet.org/index.php/IEET/more/rushkoff200512

Douglas Rushkoff’s last book is out!!!




December 12, 2005

Get Back in the Box: Innovation from the Inside Out is out! Written by IEET Fellow Douglas Rushkoff, it’s an original, playful and passionate work about innovation and where it comes from.

”American companies are obsessed with window dressing,” Rushkoff writes, “because they’re reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEO’s look to consultants and marketers to rethink, re-brand or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived.”

You can buy it in Amazon, B&N or your favorite well-stocked bookshop.

 


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